It’s easy for a restaurant to take pictures of their food, for example. Some businesses naturally generate their own photos. Most social media platforms these days give preference to video and Lumen 5 can help you reach those audiences without having to create even more content. You’ll likely need to tweak the video a bit but it gives you an easy starting point to make beautiful, sharable videos. If content marketing is part of your strategy, video maker Lumen 5 can help you save loads of time marketing your content. Just start with the link to your blog post or news article and Lumen5 will automatically help you turn the content into an engaging video. Remove your own accounts from the search. If you are blowing through that 250 mentions too fast, you can further filter the results.
TWEETDECK BROKEN FREE
It’s free for up to 250 mentions per month. Get alerts when your brand is mentioned on social media, the web, and more.
What are people saying about your business online? Mention keeps track of that for you. And you can even spy on your competitors by adding columns searching for mentions of them. Respond to customers and potential customers right from Tweetdeck. Add a column searching for keywords that are important to your business. Add a column that looks for links back to your website. Add columns to mentions of your brand by name because people don’t always your Twitter handle. Use it to monitor your Twitter news feed, mentions, and direct messages. Tweetdeck is my favorite Twitter monitoring dashboard. This leads me to my next recommendation… Tweetdeck The next plan up allows you 200 posts in the queue for only $10 per month.īuffer is strictly for scheduling social media, not for interacting with followers. This limit of 10 items in the queue means you will probably want to plan on refilling your queue at least twice per week. You can do this directly in the tool, via browser extension if you find an interesting post while web surfing, or using their mobile app while on the go.īuffer’s Individual Plan is free and allows you to add one account on each social network (Facebook, Twitter, Google Plus, Pinterest, and App.net) and up to 10 posts in the queue. Then, you “buffer” posts or add them to the queue. First, you set up a schedule for your posts. Buffer focuses on the scheduling of your social media posts. You can add in more timely posts if you like, but you know you have the bare minimum covered. With scheduling tools, you can take time out once or twice a week and schedule posts to go out at regular intervals. This helps you lay down a consistent presence on your social media accounts. This isn’t the best way to build up your accounts.Įnter social media scheduling. You’ll see it on their accounts as a flurry of activity and then nothing for 10 days. One problem many small business owners have is finding time to keep up with social media. It’s super simple to use and there are plenty of tutorials to help you along the way. That’s quite a bit! And depending on your business, you may never need a paid account.Īnd MailChimp has lots of templates to choose from that you can easily customize with your logo and colors. On their free account, you can have up to 2,000 subscribers and send 12,000 emails per month. MailChimp has the perfect starter account. Later you can add a form to your website, promote on your social media accounts, etc. Need another reason? 63% of consumers prefer being contacted by email ( Econsultancy)Īll you need to start your list is a sign-up sheet. And they can change the rules at any time. On social media, the platform dictates whether or not you can reach your following. You’ll want to start an email list from day one. Our Must-Have Free Marketing Tools MailChimp Here are some great free tools to help get you up and running. Since I’ve already been there, I want to share with you the down and dirty options to get your online marketing up and running.
TWEETDECK BROKEN FOR FREE
Instead of shelling out a couple of hundred dollars a month for a fancy, all-in-one marketing suite, you need to figure out how to cobble together something for free or close to it. So now, instead of hiring a marketer, or even paying for ads, you need to do it yourself.
Add to that broken down essential pieces of equipment at random times and that budget might stay near zero.
In some cases, a lot more.Īll it takes is a few extra months of paying rent before you open for your marketing budget to be completely blown. When you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought.
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